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Customer behavior in a specific area
Hrubý, Filip ; Mgr.Gabriela Löbel (referee) ; Mráček, Pavel (advisor)
The bachelor thesis analyzes consumer behavior in the market of electric vehicles. It focuses on understanding a certain group of customers who are close to the subject. In the first part are theoretically defined basic terms related to the issue of customer, his behavior marketing and neuromarketing In the next sections is performed analysis, own experience with sales and its support. In conclusion, the facts and understanding of the customer are presented.
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Customer behavior in a specific area
Hrubý, Filip ; Mgr.Gabriela Löbel (referee) ; Mráček, Pavel (advisor)
The bachelor thesis analyzes consumer behavior in the market of electric vehicles. It focuses on understanding a certain group of customers who are close to the subject. In the first part are theoretically defined basic terms related to the issue of customer, his behavior marketing and neuromarketing In the next sections is performed analysis, own experience with sales and its support. In conclusion, the facts and understanding of the customer are presented.
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The purchasing behavior of customers of consumer cooperative COOP Hlinsko
Obolecká, Anna ; Chylíková, Hana (advisor) ; Khelerová, Vladimíra (referee)
This bachelor thesis focuses on the purchasing behavior of costomers in the retail chain COOP Hlinsko. The thesis is divided into three parts - first chapter is theoretical and the second and the third are practical. The theoretical part deals with these terms: purchasing behaviour, approaches to consumer behaviour, purchasing decision process and its parts. The next part of this chapter covers marketing research and methods, which are used during this research. Second chapter aims at retail chain COOP, consumer cooperative COOP Hlinsko, private labels typical for COOP, extra services provided at the store and then it characterises researched store COOP Diskont. Practical part evaluates and interprets results of survey, which took place at mentioned store. In this chapter characteristic features of customers of the selected store and other key aspects relevant to the seller are being evaluated. These aspects are being represented for example by reason for purchase, money spent, participation in loyalty programs and customers' views on the services offered.
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Consumer behaviour of young women on the hairdressing services market
Hřibalová, Tereza ; Koudelka, Jan (advisor) ; Vadászová, Petra (referee)
The master thesis explores consumer behaviour of young women on the hairdressing services market. It focuses on purchase motivation, perceived risks associated with this type of service and determines factors that influence the choice of a hairdressing salon. It also examines satisfaction of the research target group with hairdressing services. The first part of the thesis covers the specifics of service marketing and consumer behaviour in service context. That is followed by chapter summarizing the results of research on the topic from secondary sources. Practical part of the thesis is introduced with a chapter dedicated to the conducted individual interviews. Hypotheses are defined based on secondary data and the individual interviews. The last part of the thesis analyses the results of the questionnaire survey, verifies hypotheses defined in the previous chapter and summarizes the findings to make recommendations that can primarily serve hairdressers and hairdressing salons.
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Purchasing behavior of selected category of consumers
Rozlivková, Petra ; Boučková, Jana (advisor) ; Koudelka, Jan (referee)
This bachelor thesis on the topic "Purchasing behavior of selected category of consumers" is dealing with consumer's behavior on the notebook market. The thesis is divided into two sections -- theoretical and practical. In the theoretical part, readers are acquainted with consumer's behavior, influential aspects of their purchases, purchasing decision process and with a formation of marketing research. The practical part is established on a survey, whose results can help improve a marketing communication of the company GIGACOMPUTER s.r.o.
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Analysis of Shopping Atmosphere of Chosen Companies
Králová, Andrea ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The first chapter explains the terms of shopping environment and shopping atmosphere and introduces the factors which belong to the shopping atmosphere or those which influence it. The second chapter describes the rated criteria for the analysis of shopping atmosphere and this chapter also describes the single steps of the analysis. In the third chapter, the companies and rated fast food restaurants McDonald's and KFC are shortly introduced. The main part of this chapter aims to the analysis of the shopping atmosphere and its results. The forth chapter describes the results of the questionnaire survey and of the Osgood's semantic differential. The last chapter aims to the revealed lacks found out during the analysis and questionnaire survey and introduces some proposals for improvement for rated fast food restaurants.
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Purchasing decision process of consumers in the sweet biscuits and wafers market
Mihoková, Jana ; Koudelka, Jan (advisor) ; Kopáčková, Lenka (referee)
The aim of this diploma thesis is to analyze a purchasing behavior of consumers in the market of biscuits and wafers, find specifics and map out the usage of sales channels. The first part focuses on the theoretical apparatus that helps to understand consumers' predispositions, lifestyle and purchasing decision process in general. The second part concentrates on biscuits and wafers and the current situation. The third practical part deals with the results of marketing research of consumers in biscuits and wafers category.
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